About US Bike Supply

A New Chapter For Profile Racing In Australia.

US Bike Supply (US Bikes) was created with one simple purpose, to bring the best USA-made bicycle brands to riders and bike shops across Australia, starting with our fllagship brand Profile Racing. Our crew love everything cycling, from BMX, to MTB to gravel and road.

It's safe to say we live and breathe bikes. Sure anyone can say that, and they often do, but we live it. Our HQ has it's own BMX track, and is surrounded by some of the best terrain for MTB, gravel and road cycling you could ask for. Our roots run deep in BMX racing, where quality, performance and reliability aren't just nice to have — they're essential. That passion drives everything we do, from the brands we represent to the service we provide to our customers.

Born from ECI

US Bike Supply was born out of Elite Cycle Imports (ECI), a company that has been part of the Australian BMX industry for more than 30 years.

Carrying on from their customer first approach and building on that experience, industry knowledge and relationships, US Bike Supply continues the tradition of supporting the Australian bicycle industry with some of the world's most respected American brands. Yes, you read it right, brands - oh yeah - we have more to come.

Proudly Representing Profile Racing

We are proud to be the exclusive Australian distributor for Profile Racing, one of the most iconic names in BMX and cycling.

Manufacturing out of St. Petersburg, Florida and founded in 1978, Profile Racing has built its reputation on precision-machined components, innovative engineering and products designed for simple maintenance, longevity and to perform at the highest level.

From hubs and cranks to stems, chainrings and other high-performance components across most cycling disciplines, Profile Racing represents the kind of quality we believe in.

USA Brands. Australian Support.

Our goal is simple — find great American bicycle brands and make them available to Australian riders and bike shops.

We work closely with our retail partners to provide genuine products, knowledgeable support and reliable local distribution, while helping the brands we represent grow within the Australian market.

Whether you're building a bike to race, upgrading, or stocking your bike shop, US Bike Supply is here to connect you with products you can depend on.

Born from BMX. Driven by passion. Built around the best USA brands.